Resources

Leasing teams often start their day by suiting up, leaving personal worries at the door, and sticking to a polished, professional script whether touring residents, answering emails, or leading virtual tours. This approach feels a bit like the hit show Severance, where employees separate their work personas from their personal lives, losing the authenticity that […]

Bold statement, right? Let’s rewind and break it down. In 2024, Realync clients achieved incredible milestones—boosting conversion rates and streamlining operations with their video and virtual tour strategies. Incredibly, 47% of prospects who watched Realync videos signed leases. Let’s put that into perspective: Prospects engaging, like clicking or watching Realync video tours, rented 47% of […]

To meet evolving resident expectations, the team at Elme Communities needed to elevate their digital marketing and leasing strategies, so they made a seamless transition from a competing product to the real deal: Realync.

Personalized videos close deals—just ask Leasing and Marketing Manager Jordan Guest. After just one month of using Realync for personalized videos, he’s already seeing results. In September, his team signed nine leases without Realync, but in October, they signed roughly 30 leases with Realync. Snaps for Jordan and his team! Not familiar with Realync? We […]

Jamie spent 15 years as Chief Marketing Officer at Bozzuto and Chief Experience Officer at Windsor Communities. At both companies, Jamie understood that attracting and retaining residents takes more than great properties—it takes innovative solutions that elevate the prospect’s experience and optimize operations.

Who says a sidewalk can’t be exciting? One district manager turned a simple update about a new sidewalk into a community highlight, earning hundreds of clicks and plenty of laughs from residents. Meet Jennifer Stonequist, a former property manager and now district manager with PRAXM Management, who’s rethinking how to connect with residents. Using Realync, […]