How One Leasing Professional Closed a Deal with Prospects Overseas in Three Days
”Realync has been a great tool for corresponding with prospective residents in other countries to show our available units, especially because of different time zones. They greatly appreciated that we had Realync to connect. It made their transition all that much smoother, and we’re happy to say they are brand new residents! I attribute this deal to Realync. It made the process so seamless!”
Carla Young
Property Management Professional, Aldon
Opportunity
Carla Young has been in property management for over 10 years, with experience in both residential and retail. Currently, she’s a leasing professional with Aldon, who’s committed to providing quality living apartment homes in Northwest Washington D.C., and the suburban Maryland communities of Bethesda and Chevy Chase.
In 2020, Aldon noticed the trend of virtual leasing your apartment communities. So, the Marketing Department quickly adopted a virtual leasing solution for their leasing teams, and thus started Aldon’s journey with Realync.
In August of 2020, Aldon began leveraging Realync to push virtual touring options across its portfolio of properties. But soon enough, Carla’s creative side kicked in when prospective residents weren’t comfortable submitting proof of ID over email.
Solution
In January of 2021, Carla connected with four prospective residents, two of which lived outside of the United States. She learned about their preferences, needs, wants and budget. Based on the information Carla gathered, she then created pre-recorded videos through Realync’s platform of her available apartments she felt fit in with what the four prospects wanted.
“I felt like a real director shooting a documentary.”
Carla emailed Realync links of the pre-recorded apartment videos over to the prospects along with the link to apply for the apartment. Within a day, Carla received a notification that the application had been submitted. However, the two prospects living outside of the United States weren’t comfortable submitting their two forms of ID via email.
Results
In order to verify the applicants’ proof of IDs and to also put a face to her name, Carla scheduled a Realync Live Session to screen her prospects. They held up their two forms of ID to the camera, and the very next day Carla’s prospects signed their lease!
In a matter of three days, Carla leveraged Realync’s platform for pre-recorded videos and live sessions, and even closed a deal. Keep in mind, two of the four prospects were outside of the United States! Round of applause for Carla!
“It really can’t get easier; the platform is super user-friendly. Virtual leasing is the new way to reach prospects outside of our area. You’re going to see fewer and fewer people coming into your community looking to lease apartments. It’s great to get on the bandwagon now. After all, virtual leasing is here to stay!”
Carla Young
Property Management Professional, Aldon
About Aldon
Aldon is a third generation, family-owned real estate company committed to providing quality living apartment homes in Northwest Washington D.C., and the suburban Maryland communities of Bethesda and Chevy Chase.
Aldon takes great pride in the ownership and management of its portfolio of high-rise, mid-rise, and garden-style apartment homes. Aldon stands for exceptional service, performance, and integrity for generations to come.
About Realync
Realync is a multifamily video engagement platform unlocking authentic experiences that connect and convert across the entire prospect and resident lifecycle. Realync’s all-in-one video solution enables multifamily teams to create memorable experiences, lease efficiently and communicate effectively with current and prospective residents. Realync partners with many of the nation’s largest property owners and managers and is actively being used in over 500,000 units today. To learn more, please visit us at www.realync.com
