Free Toolkit: Using DIY Video for Marketing and Leasing Apartments
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
About the Toolkit
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
Apartment DIY Video
In recent years, DIY has come back in a big way. Everyone simply loves saving money and showing off their skills by tackling projects, large and small, on their own. Although this was the norm in the past, commercialization of nearly every industry made it quite rare indeed—until recently, that is.
As more and more people handle projects on their own, they remember just how DIY benefits the psyche. They gain a better sense of control over their world, for example, and can better use their creativity to solve key problems. With each task they accomplish, their desire to DIY increases, leading to even more opportunities to build skills and even save some money along the way.
As the owner of multifamily rental properties, you can join in on the fun by making apartment DIY video tours on your own time. By creating your own video tours, you can highlight all the things that make your rental homes fantastic while retaining creative control over the end product. You can also learn DIY apartment video hacks that make the process even more fun and exciting.
If you are ready to get started, simply look to Realync for the solution you need to create engaging tours of your apartments. The software works on your iPhone, iTouch, or iPad, allowing you to create polished videos of the floorplans, grounds, and more without breaking a sweat. As you flex your DIY muscles, you can build a vault of video tours that inspire prospective residents to rent from you. The end result will always look professional while showing your dedication to keeping it real for your residents.
DIY Apartment Tour Video
To bring in prospective residents in droves, leasing agents can tap into the power of DIY apartment tour videos. These tours are a crucial part of providing the best experience possible to those looking for an incredible place to rent.
They simply make sense in today’s busy world since they allow people to browse their apartment options as they are always on the go. For some, apartment tour videos are even required, such as in new construction buildings that cannot legally accommodate hardhat tours.
Either way, they allow prospective residents to hop on and view the video of apartment units at their convenience. This frees them from having to schedule a time to meet up with you, spend precious moments sitting in traffic, and go through the 30-minute tour in person. Plus, you can make an even better impression than possible in person by using DIY apartment hacks to elevate your videos.
By creating pre-recorded videos, you can also use your own time wisely by not having to repeat the same 30-minute tour again and again. Throughout this process, everybody wins as residents can find their ideal rentals faster and easier than ever before.
DIY Apartment Walkthrough Video
Through Realync’s video platform, you can go above and beyond the basic apartment walkthrough video to show residents all that your multifamily rentals have to offer.
You can incorporate clips of people enjoying all the community amenities, for example, including the clubhouse, pool, and fitness room.
Beyond that, you can show off your beautifully-maintained grounds and all its exquisite landscaping features. Plus, go even further by taking a look at the city beyond using the live map feature to pin some of your favorite local restaurants. Of course, to add to all that, there is also the full tour of the apartment floorplan itself, providing a look at the layout, features, and finishes awaiting their enjoyment.
An ordinary tour simply cannot compare to the power of a DIY apartment walkthrough video in that regard. Even if you could take prospective residents all over to show them everything they will love about living in your community, it would take hours to accomplish.
All you have to do to get started is create an apartment walkthrough checklist, then use the Realync platform to build an inside look at your multifamily rental community. With that step done, all that is left is showing off your hard work to prospective residents as they express interest in your apartments.
DIY Apartment Video Tour Checklist
When it comes to creating an engaging and informative apartment tour 2020, the details truly matter. To ensure that you hit on all the key points during your videos, make sure you have an apartment tour checklist on hand before you start.
Whether you grab an apartment tour checklist on Reddit or make one yourself, it needs to cover all the things you know people will love about your apartments. You can figure out those details by performing a walkthrough of your apartments, grounds, and amenities.
Write down all the best aspects of those areas, thinking about what your residents love about living there. As you do this, your apartment checklist will come into focus and build a surefire path to success. You can then save an apartment tour checklist PDF for whenever you need to create new videos for our marketing program.
After that, you can call on your DIY apartment video tour checklist whenever you need to make new clips. Your videos will always capture the highlights across your multifamily rental community, helping everyone envision themselves in that space.
DIY Luxury Apartment Tour
DIY luxury apartment tours have to go well beyond the norm to attract residents who are looking for an exceptional apartment home. These prospective residents want to see just how your multifamily rental community will treat them to the absolute best day after day. And a basic video tour just will not cut it.
The experience needs to have a high level of personalization and speak directly to the needs and desires of your target audience. Throughout the tour, viewers need to get a feel for the luxury apartments and all their upscale amenities.
The luxury apartment tour should show all the features and finishes, for example, highlighting just what makes the living space truly magnificent. At a glance, viewers should see how well the apartment makeover worked to elevate its luxurious feel and ensure it provides the high-end experience they seek. Then, your videos should showcase the community amenities and the gorgeous cityscape all around.
Just having the videos on hand is not enough either. You need to share them far and wide on all your social media channels, creating a loyal following of luxury apartment enthusiasts. You can even create an apartment tour blog and link it to your followers, keeping them updated on all the features and amenities that could be theirs.
DIY Small Apartment Tour
When looking for small apartments, people want to see every corner of the space for themselves. Basic video tours leave much to be desired, however, leaving prospective residents guessing about the actual layout and features of the apartments for rent.
With your DIY small apartment tour made on the Realync platform, you can exceed all expectations by showing every little detail of each unit. You can record sneak peeks of apartment door decor, onsite amenities, and the landscaping all around, giving people a feel of what your community is all about.
Through your efforts, you can make a small apartment tour feel like a full-scale experience. You can take people on a college apartment tour that shows how they could best use the space, giving them a glimpse into their future home. You can even share all your apartment craft ideas and more to help everyone see themselves in that space and inspire them to sign the lease right away.
DIY Apartment Video Decorating Ideas
As you work hard to make a great impression on prospective residents, decor will play a key role in attracting interest. You will need to use DIY apartment video decorating ideas to elevate the space and help everyone see themselves living there. Your DIY apartment decor should match the expectations of your audience whether they are looking for luxury accommodations or a small apartment space to enjoy.
You do not have to spend a lot to get the job done either, as apartment decorating hacks have your back.
Popular apartment decorating ideas you can use include:
- Update the hardware on all the cabinets and drawers
- Bring in ample live plants or realistic fakes
- Use pops of color to draw the eye to key areas
- Dress up the space with removable wallpaper or vinyl stickers
- Layer rugs along the living space for texture overload
- Create a cozy aesthetic with throws and pillows galore
While bringing in DIY apartment furniture and decor items, do not forget to pay close attention to lighting. The right amount of lighting not only makes the space look big and inviting, but also improves the quality of your apartment tour videos. If that is not possible, make sure to let in the light through all the windows, which is perhaps one of the most effective apartment hacks to save money and make a great impression.
With Realync video tours, you can revolutionize your apartment walkthroughs and provide residents with the ultimate leasing experience. From the very start, they will know that you go above and beyond in managing your multifamily rental community. With that knowledge, they can rest assured that you will treat them to the very best through every lease period, encouraging them to sign up as a resident.
So, to get started on creating your video tours with Realync, simply submit a demo request at your convenience. During the demo, you will see the true power of our innovative platform and envision how it will change how you do apartment tours forevermore.
Ready to Get Real?
Accelerate Leasing
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Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
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PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
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CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
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SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
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INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
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PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
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DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
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REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
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REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
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Virtual Training
is available for every property utilizing Realync.
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Make your video efforts consistent
with one set, standardized process and platform.
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TRACK ENGAGEMENT And Usage
across your entire portfolio.
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Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
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Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!
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