How Does A Virtual Tour Creator Help Multifamily Professionals?
A virtual tour creator can be a part of your marketing and pre-leasing strategies to improve the on-site team’s performance (i.e., saving teams’ time by scheduling hard hat virtual tours, communicating construction updates, etc.)
Continue reading below to learn more about a virtual tour creator. If you find this information helpful, subscribe to the Realync newsletter to learn more!
Virtual Tour Creator
Today’s consumers are all starting their search online and it’s easier than ever for them to actively look at every option within a specific location. There is some fierce competition for finding prospective residents for your multifamily community.
So how do you make your community stand out amongst the crowd? A purpose-built virtual tour creator can definitely help. Virtual tours are able to put prospective residents right in the middle of the action to show them what they want to see when they want to see it. Virtual touring technology, like Realync, allows prospects to tour a community in real-time via a live video tour to discover just why your apartments are a cut above the rest. Or they can tour it on their own time by watching a playlist of pre-recorded videos showcasing all available units, the amenities, and more.
Not all virtual tour creators are made equal though. 3D or 360 virtual tours are not typically feasible to produce for every single floor plan or unit type. While they can be helpful for top-of-funnel leasing, you need more to engage your prospect throughout the leasing lifecycle. In-person walkthroughs are required less and less by consumers as 14% of renters no longer even want to visit a property in person anymore before renting. Your team needs to be prepared to provide multiple tour options for various types of prospects.
Thankfully, there’s a middle-ground, do-it-yourself virtual tour creator that has proven to be exactly what consumers desire when it comes to touring an apartment community. This option? Video leasing. Multifamily’s complete virtual touring platform, Realync, empowers onsite teams to create the perfect virtual tour of their property to post and share with prospective residents. Realync pre-recorded tours are meant to be real, raw, and transparent, showing the consumer exactly what they want to see in the space. Want to truly stand out from the competition? Have your leasing team host a live video tour for a prospect and be able to answer their questions and build a relationship with them all while showing the exact unit that is available to lease. The value? These apartment virtual tour options are not only affordable and DIY, but they’ve proven to increase conversion rates, decrease sales cycles, and increase sight-unseen leasing as well.
Virtual Tour Creator Software
Smartphones, tablets, and other high-tech devices may come with a fancy camera, but they don’t come out of the box ready to create virtual tours.
To accomplish that goal, you need purpose-built virtual tour creator software designed to handle every aspect of this job. With the best virtual tour software, you can use any device to capture the magic of your multifamily community with just a touch of a button. The virtual tour software allows you to edit your tour, add music and voiceovers, personalization, captions, and more to create the exact experience your prospects want.
Effective virtual tour software even allows you to go beyond resident acquisition to provide your current residents with all the support they need to stay satisfied. You can create welcome and move-in videos for new residents, share seasonal updates or promote resident events, reinforce community policies, and more. The best virtual tour software even allows you to create and share maintenance how-to videos that give your residents an idea of what to expect from your crew. Video is one of the most effective means of communication, so don’t limit your virtual tour technology to just marketing and leasing. Find the software platform that solves all of your virtual leasing needs.
As you create your apartment videos, you can use the virtual tour software to sort, organize, post, share, and embed your videos in any number of ways. The best virtual tour software is built for multifamily communities and integrates into your existing platforms and processes. Your efforts will easily turn an ordinary video into powerful visuals that speak to the needs of all your prospective and current residents.
How to Make a Virtual Tour with iPhone
You will not believe how easy it is to learn how to make a virtual tour with an iPhone. That is, as long as you have Realync leading the way!
With this virtual tour creator software, you can easily move through the steps involved in creating informative videos of your units and community. Designed specifically for multifamily communities, Realync’s software makes quick work of your virtual tour creation needs.
All you have to do is download and install the software on your iPhone and get to work. Realync has a fully staffed Client Success team to guide you through the quick, virtual training!
The Realync app walks you through the creation process step by step, helping you create attractive and engaging videos each and every time. Choose between hosting live video tours to share your community in real-time or creating pre-recorded videos that can be edited for later sharing with prospects. The software also allows you to add captions, voice-overs, and other elements that speak directly to your current and prospective residents, so even the pre-recorded videos can be personalized and differentiate your property from the rest.
Once you have your content created and edited, simply publish your virtual tours to the cloud-based account and share them to your heart’s content. The best part? The trackable, unique links that you can send to your prospects to review their engagement and provide better follow-up. Additionally, you may embed the tours on your website and post them on social media to drive interest and engagement. Stay on top of the video performance by reviewing the analytics on shares, views, and more to give you an edge against the competition.
VR Tour Creator
Although they are built for complete immersion, VR tours tend to take residents out of the experience, as they are often heavy-handed in editing. People want to feel like the tour provides a realistic representation of the unit they are seeking to rent, making them feel like they are right there in the unit.
Many VR tours look photoshopped and fabricated, which gives people the feeling that things are not as they seem. Once that occurs, they are much less likely to commit to a sight-unseen lease and will likely have more questions than answers.
But with a DIY virtual tour creator, leasing professionals can give their prospects the realistic look and feel that a virtual reality tour creator cannot seem to achieve. As leasing agents use virtual touring software to go beyond what the VR maker can achieve, they find that they are better able to better qualify residents and boost their conversion rates as a result.
Purpose-built apartment touring software transcends VR tour software in its ability to provide prospects with an inside look at your property – the amenities, floor plans, surrounding neighborhood, and more. Prospects can then achieve true peace of mind in signing a lease sight unseen knowing that they’ve actually gotten the full picture of where they will be living. Instead of investing time and energy in a virtual reality tour maker, do yourself a favor and check out the virtual tour creator software offered by Realync.
360 Tour Creator
In recent years, 360 tour creator software has grown in popularity with many multifamily communities offering these experiences on their property websites.
While 360 click-through tours may attract prospective residents, it doesn’t always provide the complete picture the prospect desires as they move down the funnel and make the decision to sign a lease. Instead, find a complete virtual solution, like Realync, to combine these 360 click-through tours with a realistic view of the property, engaging follow-ups based on views, and continue to stay connected as they transition from prospect to resident.
Realync also offers Real360, a one-of-a-kind 360 video that offers a moveable, 360-degree field of view so that prospects may take control of their touring experience and explore the space on their own.
Exceed expectations for top-, middle-, and bottom-of-funnel needs with Realync and Real360 on your side. The complete virtual tour software platform that is both easy to use and results-oriented.
Google VR Tour Creator
In an effort to support the endeavors of property managers everywhere, Google has rolled out its virtual tour creator to the masses. This Google virtual tour software gives you the chance to create an immersive 360-degree view of your units and grounds for rental properties of all kinds.
Unfortunately, for multifamily residences, the Google VR tour creator leaves far too much on the table, making it a poor choice for apartment tours. Many of the Google virtual tour examples feel heavily edited and that only serves to make people feel like it is a fabricated experience. They’re also limited on where they can be posted and shared. For that reason, a Google VR tour or 360 view does very little to encourage true lead generation, qualification, or conversion.
Instead, consumers need to see a real, unfiltered view of the apartment units and grounds as well as a close look at all the amenities you have to offer. The Google virtual tour software also does very little to support your current residents in remaining satisfied with their rental properties as it truly is just a top-of-funnel marketing tool. Thankfully, you can rely on Realync’s virtual tour creator software to speak to the needs of prospective AND current residents. Realync’s software goes above and beyond what Google can offer, ensuring you can achieve fast lead-to-lease times across the board.
Free Virtual Tour Creator
When learning about how virtual tour creators work, free options can provide some value. But when it comes to creating virtual tours to share with prospective and current residents, the free options tend to fall short.
Free and open-source virtual tour software lacks the functionality and support offered with paid versions, leaving you very much on your own to try and make it work and with no enterprise-level integrations or functionality.
Without the right functions, free virtual tour creator software will leave you working much harder than necessary to achieve your desired results. In many cases, the free virtual tour app eats up time and resources without ever creating tours that engage with residents in a meaningful way. Their hosting programs can glitch out as well, leaving you without any sign of your hard work and time spent trying to create attractive virtual tours.
So instead of betting on free virtual tour hosting and app options, you can invest in software from Realync to create your perfect tours for sharing live and later on. You can then use your creations to attract people to your multi-family rental properties and keep them satisfied with their rental experience year after year. So, sign up for a demo today and get started creating virtual tours on any device, anywhere, anytime with Realync.
Ready to Get Real?
Accelerate Leasing
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Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
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PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
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CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
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SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
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INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
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PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
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DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
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REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
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REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
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Virtual Training
is available for every property utilizing Realync.
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Make your video efforts consistent
with one set, standardized process and platform.
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TRACK ENGAGEMENT And Usage
across your entire portfolio.
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Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
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Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!
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