Free Toolkit: Using Video for Marketing and Leasing Apartments

Apartment Advertising Ideas

Over the past few years, the world of apartment marketing has changed in more ways than one. In years past, filling a multifamily unit might have been done via billboards, radio spots, and even the yellow pages.

Now, there are numerous apartment advertising ideas that were not available 5-10 years ago. Some of the biggest changes involve social media platforms and listing platforms like Apartments.com, ApartmentList, Zillow, and more. While apartment ad examples often require a large investment, this isn’t always the case. In many situations, it is very affordable for multifamily advertising on platforms such as Instagram, Facebook, and Twitter. This can be invaluable when it comes to building your audience online and broadening your reach outside of direct followers.

Don’t be afraid to lean on existing residents as well to have them help broaden your reach and audience of prospective residents as well. Offer referral bonuses and incentives to have residents record resident testimonials. There are lots of options out there when it comes to advertising a multifamily unit and they don’t all need to be just showcasing the property. With many apartment advertising requiring a significant financial investment, it’s important that apartment communities think carefully about who their target audience is and how they can best reach them. Is the goal to attract established families? Is the goal to attract young professionals? All of these target audiences have different tendencies and are searching for slightly different things online. Therefore, think carefully about where and how to advertise. These advertising dollars are valuable and it is important to maximize the return on investment. Taking this time upfront can go a long way toward maintaining a high occupancy rate over the long-term. Think about where and how to advertise most effectively.

Outreach Marketing Ideas For Apartments

One of the cornerstones of advertising the modern multifamily unit is to think about outreach marketing ideas for apartments. Many people who are looking to live in a multifamily unit are looking for a sense of community. This needs to be thought about carefully when it comes to marketing ideas for luxury apartments. Many of the tactics for advertising a luxury apartment building effectively should center around something that prospective residents might not be thinking about. For example, consider bringing in some local businesses for special shopping events, cooking classes, beer tastings, pet adoption events, and more.

These sorts of marketing events for apartment communities are true partnership advertising events. It takes the pressure off the attendees to not feel like they’re solely there to shop for a home. They’re also there to experience or learn something new as well. This is a great way for prospective residents to learn more about the building while also getting to know some of the other prospective residents too. This form of outbound marketing can help an apartment building fill up units in shorter order.

Marketing Plan For Apartment Complexes

When it comes to marketing a large, multifamily community, it is important to think about apartment marketing materials ahead of time. Marketers should never start marketing a large apartment complex unless they have thought about the goals ahead of time. While the ultimate goal is to reach a consistently high occupancy rate, there are a number of steps that are going to need to happen along the way. These smaller goals might take the form of a higher turnout at local apartment complex marketing events or a set number of tours in a given time period.

When setting up a marketing plan for an apartment complex, it is important to think about key KPIs that can be used to turn a subjective apartment marketing plan into an objective measurable goal. Not every property is the same and it is important to cater the marketing plan to the exact population that is being targeted. Think about whether families, young professionals, or retired individuals are the target group. This is going to play a significant role in the marketing plan and, equally, the goals. Families or busy professionals may not be apt to physically visit the property in person. So don’t solely rely on physical tours as a KPI if you have a high volume of out-of-market leads or families or professionals that it really does not make sense to force into an in-person tour.