Free Toolkit: Using Video for Marketing and Leasing Apartments

Apartment Marketing Ideas For Every Season

No matter what time of year it is, finding the right residents is always a priority. Regardless of the type of multifamily property you manage, keeping up to date with your apartment marketing ideas is crucial for long-term success. Today, we want to share some creative marketing ideas for apartments. We’re also going to break them down by season because the time of year can influence how and why people are searching for a place to live. So, with that in mind, let’s discover some of the best apartment marketing ideas for every season. From apartment marketing slogans and apartment social media ideas, to open house theme ideas, we hope you will find some inspiration to take your multifamily marketing to the next level.

While the time of year can be a significant factor in someone’s moving decision, there are tons of reasons why a person or a family is looking for a new place. We want to highlight apartment complex marketing ideas that can work anytime in addition to the season-specific ideas found below.

The need for filling vacant apartments never takes a vacation, and your advertising shouldn’t either. From apartment blog ideas to an apartment lease-up marketing plan, your strategies should be varied, captivating, and always on. While the seasons may ebb and flow in terms of traffic and occupancy levels, keep the throttle down on your market efforts all year and you’ll see the results you’re looking for.

Mobile Advertising

More and more people are searching for and finding businesses on mobile devices. The best apartment website design is optimized for smaller screens. Text messages, notifications, and mobile-friendly images are going to help prospective residents find you faster as well. Make sure that your marketing efforts are focused on where your prospective residents are at. Reaching them where they are is the key to ensuring your marketing efforts are actually seen, clicked, and pursued.

Highlight Community Living

All too often, apartment communities seem like a random collection of people. However, getting to know the community can be really appealing for prospective residents. Your apartment marketing materials should showcase any social areas, and post a list of upcoming open houses and events that your community is hosting. Hosting events is also an excellent method for marketing apartments to Millennials and Gen Z renters that are seeking community and seeking relationships amongst those they live with (or could be living with).

Provide Virtual Tours

Modern technology has made almost everything so much more convenient. Food delivery, instant communication, and now virtual apartment tours. One of the best apartment marketing ideas for any season is to enable prospective residents to view your units without having to come in. Consider the power of both live and pre-recorded multifamily video tours with Realync. Our DIY video leasing solution empowers onsite teams to create their own tours, personalize them for prospective residents, and even connect live with prospects to walk through their space in real-time.

Focus on Resident Retention

Instead of bringing in new residents, you can utilize fun marketing ideas for apartments to keep residents from vacating and not renewing. Come up with apartment lease renewal ideas that motivate current residents to stay, and that will save you a lot of time and energy later on.

Little things can make the biggest difference. Send cookies to residents over the holidays, invite them to the open house community events, host meet-and-greet events specifically for current residents and foster a sense of community. When people feel appreciated and a part of the community, they are much more likely to stay. Overall, tenant retention is one of the best outreach marketing ideas for apartments.

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Apartment Marketing Ideas for Summer

Now that the kids are out of school, summer is all about having fun and taking a break. Even parents with demanding jobs take advantage of this time of year to organize a family vacation and time away from work.

So, when determining apartment marketing ideas for summer, your key elements should include fun, sun, and relaxation. According to apartment marketing companies, up to 80 percent of Americans move between April and September. Since this time of year is peak season for multifamily renters and buyers, now is when your summer apartment marketing needs to be competitive.

Go Where the Action Is

Summertime is festival season for most of the country. Whether it’s music, food, or some mix of the two, people are hitting a variety of outdoor events in droves. This is an opportunity for some guerilla marketing tactics. See about setting up a booth and advertising your property to festival-goers.

Ideally, you should try to incorporate these events into your apartment marketing slogans for summer and any ads that you are running. If you’re at a barbecue festival, highlight outdoor patios where tenants can grill their own food. This way, you can kill two birds with one stone by having physical marketing that is aided by the online advertising or social media marketing to all collectively increase traffic in your apartment community.

Offer Summer-Centric Swag

When hosting an open house at your multifamily community or even hosting individual tours, consider providing some sort of free gifts or swag that are appropriate for the season. Drink koozies, bottle openers, hats, mini fans – all of these are excellent examples of items that prospective residents will appreciate and use. See what other communities around you are offering and try to think differently to provide something that stands out from the crowd.

Make Your Property Staycation-Worthy

Although everyone wants to get away during the summer, not everyone can afford to. Address this problem by hosting open houses for prospective residents or events for existing residents that offer a taste of vacation without the expensive travel costs. For example, if your complex has a pool, have a pool party. If you have a bocce ball court or volleyball courts, host an outdoor game tournament. Even if you don’t have amenities like that, you likely have a parking lot — host a food truck rally open to the entire neighborhood.

As far as outside-of-the-box open house ideas go, a tropical-themed meet and greet can do wonders. Put up some inflatable palm trees, mix a few coconut drinks, and have a luau. These kinds of events provide fun and relaxation, which prospective residents will love.