Faith Barker, a Marketing Manager at Trilogy Real Estate, has a clever strategy for turning unengaged residents into happy ones: she combines her team’s friendly personalities with engaging video content.
“Storytelling and connection are key. That’s why we create videos that engage residents and drive results,” said Faith.
At Trilogy, Faith and her team know that simply saying, “Your team’s personalities matter,” isn’t enough, especially for higher-ups. What really speaks volumes is data—and yes, you can measure the impact of personality. Just ask Faith about her community engagement strategies—she shares a few with us below.
Track Your Team’s Charisma
Trilogy empowers its teams to be creative and authentic on camera. Faith Barker explains, “Whether showcasing their personalities during a community tour—like talking about their dog—or adding a personal touch to resident messages, our teams find unique ways to connect with residents.
When Faith started encouraging her team to let their personalities shine, the goal wasn’t just to boost engagement—although that was a plus—but to build stronger connections with their community.
The result? One word: Impressive. “We tracked engagement through Realync, which provides metrics like views, clicks, and replays. We also monitored renter satisfaction scores after our teams started using more video and showing their authentic selves,” said Faith. “We saw an increase in satisfaction scores year over year, proving that residents value that personal touch!”
A Powerful Hack for Measuring Video Success
In this video, you’ll hear Faith Barker discuss her role in The Lens, Realync’s learning hub for multifamily professionals looking to master video content. The Lens is all about helping teams understand how to create, use, and measure videos for their properties. So far, there are four seasons, and in each one, Kristi Fickert, a multifamily marketer with 25+ years of experience, zooms in on a specific video topic to answer your burning questions.
In the latest season, Faith joins Kristi to share her powerful hack for measuring video effectiveness. She highlights an example from one of her leasing professionals, Kiya, who uses a 60-second video to showcase her favorite parts of an apartment while effortlessly showing off her bubbly personality.
The result? Trilogy has seen a boost in closing ratios when leasing agents personalize their video messages. So, if you’re looking for similar strategies and results, maybe it’s time to press Record. We’re here to help assist you.
