It’s not every day that a multifamily property becomes an Instagram sensation. That’s why Kenect Phoenix caught our attention.
Kenect is more than just a place to live—it’s a social club, coworking hub, hot spot, and social media attraction. With over 28,000 Instagram followers, the Kenect marketing team has mastered creating binge-worthy video content.
Keep reading to learn how their viral social media campaign can elevate your marketing strategies and community engagement plan.
But first things first, let’s address…
Why Not Every Social Media Post Should Go Viral—and When It Should
Not every social media campaign needs to go “viral.” In fact, sometimes it’s better if it doesn’t. For instance, when you post a picture of a resident who won a contest, you’re not aiming for virality. Instead, you want to showcase your community’s events and activities to attract potential residents in real-time.
To keep it real, if your winning resident is on the shier side, they will appreciate it if the post doesn’t go viral.
However, to reach those potential residents to show off your community benefits, your team needs to build brand awareness. And how do you achieve that? By creating content that does go viral.
Kenect Phoenix understands this perfectly. To attract new residents, they knew they needed to create content that offers value, grabs attention, and keeps it. That’s when they came up with apartment living hacks—short, easy-to-understand video tips that resonate with their audience.
Kenect Phoenix’s Viral Maintenance Video Campaign
Over 624,000 likes.
That’s the staggering response one of Kenect’s videos received. But that’s just the beginning. The Kenect team consistently delivers apartment living hacks that rack up thousands of likes, comments, and views.
From cleaning a dirty shower glass to tackling stubborn microwave grease or removing pesky command strips from walls—their creativity just keeps coming.
This campaign is just one example of their winning video strategies. Beyond social media, Carroll VanHook-Weaver, Director of Leasing and Marketing for Akara Living, who oversees Kenect properties, shared that they also use video on their website and Internet Listing Sites to showcase available apartments. They even include maintenance tutorials in email campaigns for current residents. It’s clear that the Kenect team is fully invested in using video to its full potential.
Before we wrap up, it’s important to highlight a key takeaway from Kenect’s story. Their viral success wasn’t a fluke—it was the result of a well-planned strategy. Kenect had the right tools, clear goals, and a talented team needed to make their marketing efforts successful.
If you want to tackle a similar video strategy but don’t know who to turn to, the Realync team partners with top property management companies to provide expert video advice, guidance, and tools. Request a strategy chat with us now.
